Jul 6, 2023 | Uncategorized
I started managing a Facebook ad account recently that was already spending a few hundred dollars per day in ad spend. Usually when I take over an ad account that already has some campaigns in it, I like to leave some of them on alongside my new campaigns. I do this...
Jun 7, 2022 | Blog, Uncategorized
Facebook Ads is the world’s leading social advertising platform, enabling businesses of all sizes to drive engagement and retention on their Facebook pages and increase brand recognition and trust. It can be overwhelming for even the most tech-savvy users with...
Mar 21, 2022 | Uncategorized
Since the iOS14 updates – the lack of third-party data has really changed the game for me regarding Facebook ads, and I’ve had a lot more success with my campaign lately. If you’re running ads on Facebook, the changes that have been made will impact...
Mar 8, 2021 | Uncategorized
Thought I would make a post to help people out with the question of “how much should I be spending on ads?” – and the actual answer to that question is: “as much as you can! (profitably of course)” However, the strategy for spending $10...
Mar 8, 2021 | Uncategorized
If you are experiencing poor results with your Facebook Ads and have a “quick fix” in mind, please read this post before you attempt to fix it. When you create Facebook ad campaigns, you know that there are just so many different ways that it can be set...
Mar 8, 2021 | Uncategorized
There are generally two different stages for Facebook ads and two different budget levels. Stages are either testing with new ad accounts or scaling and the budget levels are either low or high (with many levels in between, but just for simplicity). You’ve got...
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